Cairo, Egypt Rebranding

Brand identity and marketing / tourism proposal for the city of Cairo, Egypt. Book features a hard cover (full color) front and back with front-facing screw-post binding.

Guide features a table of contents and introduction, logo lockup and clear space requirement, color usage for brand, logo usage and alteration requirement limitations, visual theme and typographic selections, and application for web and promotional items.

Conception

  • 01. Branding (Logo)
  • 02. Brand identity guide
  • 03. Water bottle packaging (promotional)
  • 04. Folding square business card
  • 05. Canvas tote